Their en-goodifying trend is concerning to be sure, it’s almost like they want users to value their service. It’s so confusing in today’s business world.

I think that was understood, and I’m also of the opinion that Facebook is full of shit.

This right here. Apple did a very artful job of making everything available way back when on a unified storefront with “everything”. Netflix did much the same, and for a time it was “everything enough” until each studio decided it was a good idea to make their own storefront. The mistake is that they inadvertently rekindled piracy not so much because of the pricing, but due to the convenience factor. Now the piracy is most convenient because it has it all in one spot. People will pay for content, that’s not the issue. It’s the same old adage as going to the same grocery store that just has all the shit you need so you don’t have to drive all over town.