

I think the biggest pull (for me at least) is a uniform shopping experience. I go directly to the manufacturer when possible and bypass Amazon but I do notice the rigmarole of how products are laid out differently on each site, some with or without a search feature, most without reviews (ratings are crap but sometimes reviewers can clear up ambiguity), each having their own checkout system (PayPal makes things a bit easier), and each has it’s own return policy which is rarely as good as Amazon.
I think setting up a standard API for finding products, getting their specs, reading their policies at a high level, and ordering with a single login would go a long way towards taking down Amazon. I see the solution more as a federated one where vendors either host their own instance or pay some percentage of sales or flat rate to list products on someone else’s instance.








Let’s be honest, not all races are equal<br> 🫲🍊🫱