It matters a little bit - Google measures performance on real devices through CrUX, and that feeds into their rankings - but not much. There’s no real incentive to go for a Lighthouse performance score above 80 or so.
Agreed. I’m an SEO and I haven’t seen meaningful ranking adjustment by fixing page speed scores myself, but others may depending on the competition level and niches.
It’s meant more as a minor signal and a tie breaker. If SEO is roughly the same for two competing companies but one has page speeds of 2 second load times and the other 5 second, then the 2 second load time page may get a bump above the other 5 second one.
Now, I say MAY because there’s a lot that goes into it and maybe one brand has better on page conversion rates over the other one or something else that might affect things.
It matters a little bit - Google measures performance on real devices through CrUX, and that feeds into their rankings - but not much. There’s no real incentive to go for a Lighthouse performance score above 80 or so.
Agreed. I’m an SEO and I haven’t seen meaningful ranking adjustment by fixing page speed scores myself, but others may depending on the competition level and niches.
It’s meant more as a minor signal and a tie breaker. If SEO is roughly the same for two competing companies but one has page speeds of 2 second load times and the other 5 second, then the 2 second load time page may get a bump above the other 5 second one.
Now, I say MAY because there’s a lot that goes into it and maybe one brand has better on page conversion rates over the other one or something else that might affect things.