For those of you in the UK, IKEA currently has a steep discount on their GU10 bulbs. I’ve just picked up several dimmable, colour temperature controlled bulbs for £5 each.
They play nicely with HA via a sonoff dongle and ZigBee2MQTT, even down to firmware updates.
Still €10 in Sweden :/
Det är en skandal!
Even € 15 in the Netherlands. :(