Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
Fake reviews with false information or recommendation could lead to a lot of wasted money and disappointed people. Even refunding in mass. And probably avoiding to buy from Amazon. Well it's a bit dramatic, but I don't see a positive effect for Amazon with many fake reviews in place. I'm sure Amazon want them removed, but it is hard to do this automatically for millions of products and reviews. It's hard to find out automatically which one is real and which one is false. They don't want delete legit reviews either.
Yeah, the interest for Amazon is having at least one product with good reviews for each query. Beyond that, they want different alternatives within that scope (which pay Amazon the same) to be in as much competition as possible, because that encourages more purchases in the future.
It's interesting when you consider Amazon's history, and how they were the first big name to leave up the negative customer reviews posted on the books they sold.
I didn't know about that!
Yeah, was way back when they first went public. Everyone said they were crazy, but Bezos made a point at the time about how it was better for the customer, so they could try and get a more balanced view before purchasing.
In fairness, that was when they were only selling books, so the onus for crap content was on the authors - not Amazon. Bit different now that they're a marketplace with all manner of third party sellers and cheap shit being sold on there, and them taking a slice from everything.