Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
Yeah, the interest for Amazon is having at least one product with good reviews for each query. Beyond that, they want different alternatives within that scope (which pay Amazon the same) to be in as much competition as possible, because that encourages more purchases in the future.
It's interesting when you consider Amazon's history, and how they were the first big name to leave up the negative customer reviews posted on the books they sold.
I didn't know about that!
Yeah, was way back when they first went public. Everyone said they were crazy, but Bezos made a point at the time about how it was better for the customer, so they could try and get a more balanced view before purchasing.
In fairness, that was when they were only selling books, so the onus for crap content was on the authors - not Amazon. Bit different now that they're a marketplace with all manner of third party sellers and cheap shit being sold on there, and them taking a slice from everything.