I don’t doubt that in some situations, when everything else is primed - the product is good, the market is there, and awareness is the only thing lacking - advertising can make a difference.
For every anecdote like your friend’s, though, I can produce a hundred where millions just went into a hole for absolutely nothing.
It exists. I’m unconvinced that it’s “important.”
Internet advertising has taught us a lot. Every single part of it is trackable so you can see what value you’re getting from it. And that value is tiny. This is why internet ads are a mess. It’s a fuck-shit stack of deceptive trash because that’s the only thing that can actually bring home a fraction of a penny. Display ads are like chemical suits: they do nothing!
Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”
Like that makes ANY sense…
It isn’t just about making the information understandable though. They can read a pie chart just fine. As the article says, you have to wrap it in the right emotional frame for them to care. “Get your freedom shot.” If you have to dress it up in a bunch of biased language to get them to believe it, well… I can’t say I’m an authority on the definition of “propaganda” but dressing shit up that way seems to qualify to me.
I know what you mean because my skin crawls every time I see intelligent people studying how to actually get through to stupid people. There has been a movement among science educators to figure this out, sparked by the realization that “just showing people the data doesn’t work.”
Unfortunately, some have really self-flagellated on this, saying it’s an arrogant approach: “the only reason you don’t agree with me is you don’t have enough information.”
I have trouble feeling bad for giving people information.
But I do applaud the effort to figure out what will work here. We can’t be squeamish about tricks and framing devices when the forces of evil are more than willing to firehose the public with emotional propaganda.
I guess the news here isn’t that propaganda works, but that propaganda works for the truth, too.
Yes that was involved and they executed it well.
They were neat to loook at but not very impressive in practical terms. So you can take 3 semi-floppy coiled things and turn them into one semi-rigid thing. But only one of them can be attached to something, or the actuator won’t be able to move.
The tent application is the closest one to something practical and the tent was not very rigid, nor was there any real advantage to it over conventional methods.
🤷♂️
You mean prohibition doesn’t make people good? Their prohibition on alcohol is a fairly effective prohibition on alcohol.
I just want to caution against us developing the stereotype that people’s capabilities slowly fade to zero, at which moment they die. That’s not always how it goes. People can die suddenly at any age, but the odds go up as you get older. You can die at 80 but still be productive when it happens. Your productivity can also go to zero years before you actually expire.
We have an elderly problem in US governance, but let’s not address it with a bunch of stereotypes about the elderly.
Yes there’s nothing particularly odd about the first couple of names in this timeline. The point is what comes after them.
Oh yeah corruption and sexual abuse: uniquely American. Fuck right off.
I had a word or two in there that left room open for that. I hope I have clarified.
I agree the state should not infringe speech. You are free to blow more word count than is actually in the First Amendment on reminding us that it exists, and you did. I get it.
But we can hold the belief that the state should stay out of it even while we personally shit on assholes spewing hate and crying “free speech” when they get a reaction to it. They have free speech - they cry about it because they want it to be guaranteed bandwidth / freedom from consequences. Fuck them and fuck that.
I think one of Dave’s mistakes is in thinking he didn’t have any “down.” His humor is brilliant and searing when it comes to being black. He’s done skits where he’s a slave. He sees himself as the historical victim of the ages and never imagined that anyone could take what he says as coming from above. Classic privilege blindness, and a great illustration of what that means intersectionally.
I’m so sick of people trying to hide hate speech behind free speech, behind tolerance, behind pluralism. It’s hate. It’s hate. It doesn’t need to be protected and included. This is very old news. All they do by quibbling about it is broadcast to the world that their intellect is about 100 years behind the rest of us. Fuck you, Dave.
Not to make it worse but did you hear he’s the health secretary??
Is he talking about the Catholic Church shielding pedo priests? Because that would be the height of hypocrisy.
I’m quite watchful of using the word Nazi to mean “person whose politics I find abhorrent and upon whom I’ve declared open season for any kind of treatment including violent death.”
Because ever since the whole “punch a nazi” thing started the word has drifted that way.
But even I have to admit that she meets the description. She’s the one who sent masked thugs into liberal cities to drag Hispanic people out of their homes, imprison, torture, deport or kill them. Yeah. This isn’t some celebrity who said an anti-trans thing. The whole ICE shebang, alligator Alcatraz, Renee Good shot in the face. All that shit was her.
There’s never been a season of state sponsored terror in modern America like the one she pulled. On the poor people of Minneapolis worst of all. Antifa revolt in fucking Minnesota was not on my bingo card but she said “that’s a bingo!” to it.
I say, a discrete bit of buggery is one thing but enjoying it… that’s another! /s
Sure, transactional SEM either works or it doesn’t and you know if it does. Brand marketing and advertising is a completely different ballgame. Being at the top of the searches when people are buying your product type is one thing. Buying a Super Bowl ad is another.