Most Americans. And it’s not SMS, it’s messages through iMessage. More people use iPhones in America, and installing another app to talk to one or two people with Androids is not something people want to do. I use signal to talk to two close friends because one of them has an android. Otherwise, we’d just use iMessage and not install another app. Everyone else in my life has an iPhone. And this is the same for my age group (younger than 35).

This is super helpful, thank you very much.

It was actually easy to create it (I’m on lemm.ee instance) the hard part is I think just being able to maintain engagement.

Agreed! I started a community a couple days ago and I also browsed through the descriptions of other communities to get an idea of what we should put in one (I have no experience moderating subreddits or anything like that) and I found that many had little to nothing in the sidebar.

My experience was exactly like you describe, I see we even ended up using the same instance. Only reason I chose this one was because it was the top option in the Memmy app.