Thinking of it that way makes sense, but it doesn’t change the fact that they were (idk if they still are, stopped watching years ago) advertising themselves as Canadian content creators, with a fair bit of emphasis on being Canadian. As far as I could tell they were trying to appeal to Canadians by pushing that angle, however their videos used US pricing and availability which may as well have been in beans because it means nothing to me.

I’m talking about for videos along the lines of “$500 build guide” not for their merch.

LTT marketing themselves as a Canadian company/channel but using only US prices and availability was always a red flag for me.

Yep, reddit got too big for its own good.