I keep rereading this comment and as someone in R&D… I’m so astonished that people think that companies just spontaneously come up with everything they produce without looking around. Companies start off almost every venture by analyzing any work in the field that’s been done and reverse engineering it. It’s how basically anyone you’ve heard of works. It goes double for art. Inspiration is key for art. Composers will break down the sheet music of great compositions, graphic designers will have walls full of competitors designs, cinematographers will study movies frame by frame.